A global icon of celebration, turns 150
- Must be Moët
- A reflection of terroir
The Birth of an Icon
In 1869, Moët & Chandon chose to create a brut non-vintage champagne named “Brut Impérial” – known today as “Moët Impérial” – to pay tribute to the relationship established since 1801 with Napoléon Bonaparte and Jean-Remy Moët, grandson of the House’s founder. When the House shipped its first order of “Brut Impérial,” it tapped into a nascent shift in global taste from sweet to brut champagne. Until that time, the Maison had focused on sweeter varieties of champagne, its production of brut limited to 1 percent annually. Over the years, that percentage increased, in step with the growing success of Moët Impérial, to become today the overwhelming majority of the House’s production.
Must be Moët
Life’s Memorable Moments
History is ripe with special moments celebrated with Moët Impérial from the moment this exceptional brut stepped onto the world stage in 1900 at the Paris World Fair. Moët Impérial first rose onto the sporting stage as a symbol of joyous celebration when in 1967, racing champion Dan Gurney, spontaneously sprayed champagne from the winner’s podium in the small French town of Le Mans, starting a lasting “champagne spray” tradition on the world’s racing podiums. Since 1992, when it first took a front row seat at the Golden Globes Awards, the flagship champagne of Moët & Chandon has celebrated the achievements of Hollywood’s royalty and created memorable cinematographic moments.
A reflection of terroir
The essence of the Champagne region
Moët & Chandon’s winemakers strive to design Moët Impérial in the image of the Champagne region, honoring the exceptional product of its terroir. As such, Moët Impérial has always been a well-balanced blend that reflects the richness and diversity of the region’s vineyards, with a generous third of Pinot Noir, another of Meunier and a lesser third of Chardonnay, in a dosage limited to 9 grams per liter. Despite the ever-changing flavor of grapes at each harvest, the winemakers of the House design Moët Impérial in a style that consistently blends in three essential elements, namely a bright fruitiness, a seductive palate and an elegant maturity, all distinctive characteristics of the House’s blends.