We are thrilled with this partnership with Yoon because it brings a disruptive freshness to the centuries-old heritage of Moët & Chandon, and aligns with our own commitment to preserving nature to ensure a bright future for the next generation.
By Benoît Gouez, Moët & Chandon Cellar Master
- THE COLLABORATION
- THE ARTIST & DESIGN
- THE CAUSE
MOËT & CHANDON x AMBUSH
The partnership between Moët & Chandon and Yoon is particularly momentous because it is the first time in 152 years that the iconic bottle of Moët Impérial, the House’s signature champagne born in 1869, has been redesigned by an artist. In an audacious step forward, Moët & Chandon has offered a unique platform to Yoon to bring her creative vision and modern sensibility to this collaboration. The Maison’s choice of the co-founder and creative director of the fashion label, AMBUSH, was driven by the recognition of Yoon’s pioneering spirit as a “rule-breaker” who shares with the House, a profound respect for time-honored traditions of craftsmanship and transmission of know-how, and a mutual desire to put contemporary creation in the service of preserving nature.
THE ARTIST & DESIGN
Yoon is a Tokyo-based creator and the co-founder and creative director of the fashion label, AMBUSH. Injecting her minimalist aesthetics into the redesign of Moët Impérial, Yoon has changed the gold neck of the bottle to a deep shade of black, contrasting it with a new embossed label in white, to produce an eye-catching design that suggests a blank slate, like a window onto a future filled with possibilities for those who dare step forward.
WORLD LAND TRUST
In line with a tradition of giving that has made the greatness of the House since 1743, Moët & Chandon will donate a portion of profits from the sale of limited-edition Moët & Chandon x AMBUSH bottles to the World Land Trust, an international conservation charity that protects threatened natural habitats. The mission of World Land Trust is to support local conservation partners, like Fundación Jocotoco in Ecuador, in their efforts to halt the destruction of ecosystems and to protect habitats where rare and endangered species still survive.