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How Champagne Became the King of Celebrations

For celebrating a birthday, a new year or sporting success, champagne has long been our go-to drink. Discover why champagne became the serve for celebrations, how Moët & Chandon became the bottle to spray from the winner’s podium, and get tips on adding the personal touch.

Even before it became bubbly, champagne was sought after in the highest echelons of society. Ever since King Clovis was crowned in the 5th Century in Reims, Champagne’s capital, monarchs and their entourages would celebrate with the local wine. At that time, champagne was actually still. Bubbles were only introduced a few hundred years later after some accidental re-fermentation. Some bottles exploded… others tasted fantastic. It was all a bit of a lucky dip until the English scientist Christopher Merret described the formula for making wine sparkle in 1662.

Royal approval

By the 17th century, the English aristocracy were importing cases of their favourite champagne, having developed a taste for it during visits to France. The trend was set to continue – Queen Victoria ordered a shipment of Veuve Clicquot as far back as 1868, according to the champagne House’s archives. And by the early 20th century, Krug and Moët & Chandon had also received the prestigious royal warrant.

Sport and success

The sporting tradition of spraying champagne began in 1967, when racing driver Dan Gurney celebrated on the winner’s podium in Le Mans, France, with a bottle of Moët & Chandon. As you’ll know, his gesture has been replicated on sporting stages across the world ever since. Moët & Chandon has often been associated with another kind of stage too, while sponsoring the Oscars.

Style up your celebration

Today champagne is still the ultimate celebratory drink – and at Clos19, we’ve come up with ways to make it even more special. If you are giving a bottle as a present, try adding their name to a gift edition of Moët & Chandon Brut Impérial. Or add a dream destination to Veuve Clicquot’s classic arrow tin, containing a bottle of the House’s signature Yellow Label champagne. And if you’re planning a larger celebration, share the taste of your favourite bubbles and get a little more for your money by ordering a ordering a case. Finally, impress your guests by mastering the art of opening a bottle of champagne. It’s easy when you know how – just watch our 20-second guide.