- The Artist
- The Bottle
- Belvedere (RED) Campaign
Laolu Senbanjo is a Brooklyn-based visual artist who uses both traditional mediums and the human body as his canvas. His work ties to heritage, environment, travels, religion, and feminism – bringing to life social issues and creating dialogue. His signature body art is inspired by recreating what is on the inside – the soul – of each person he paints.
The unique bottle pattern is Laolu’s interpretation of the beauty, nuance and complexity of the vodka within the Belvedere bottle. The flowing design with sharp edges represent the water and rye working together to produce character, dimension and taste.
Belvedere (RED) Campaign
Marking the 8th year of the Belvedere (RED) campaign, this limited edition bottle supports the global fund to help eliminate HIV/AIDS in Africa. Before being an artist, Laolu was a human rights attorney in Nigeria focusing on AIDS atrocities against women, so this cause has a very special place in his heart and mind.